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The 80-10-10 rule in marketing

In today’s digital age, social media has become a powerful tool for businesses to connect with their customers and promote their products and services. However, many businesses make the mistake of using social media solely as a broadcasting tool. They bombard their followers with promotions and advertisements without taking the time to listen to their needs and concerns.

Group of business owners networking
80/10/10 rule

The 80-10-10 rule is a powerful tool for businesses looking to build a strong and engaged following on social media.

That’s where the 80-10-10 rule comes in. This rule states that you should be listening to your audience 80% of the time, asking questions 10% of the time, and promoting your products and services only 10% of the time. By following this rule, you can build a strong and engaged following on social media, and create meaningful connections with your customers. #80-10-10Rule #ListenToYourAudience #EngagedFollowing #MeaningfulConnections

The first part of the 80-10-10 rule is listening. This means taking the time to read and respond to comments and messages from your followers. Ask them what they like and dislike about your products and services, and how you can improve. By listening to your audience, you can gain valuable insights into their needs and preferences, and tailor your offerings accordingly. #ListenToYourCustomers #CustomerFeedback #Insights #TailorOfferings

The second part of the rule is asking questions. This means engaging with your audience by asking them questions about their interests, opinions, and experiences. This not only helps you better understand your audience, but also encourages them to engage with you and share their thoughts and ideas. #EngageWithYourAudience #AskingQuestions #UnderstandYourAudience #EncourageEngagement

Finally, the last part of the rule is promoting your products and services. While it’s important to showcase your offerings on social media, it should only be a small part of your overall strategy. By focusing on listening and engaging with your audience, you can build trust and credibility, and create a loyal following that will be more likely to support your business in the long run. #PromoteYourOfferings #TrustAndCredibility #LoyalFollowing #LongTermSuccess

In conclusion, the 80-10-10 rule is a powerful tool for businesses looking to build a strong and engaged following on social media. By focusing on listening to your audience, engaging with them through questions and conversation, and promoting your products and services only sparingly, you can create meaningful connections with your customers and build a loyal following that will support your business for years to come. So, take the time to listen to your customers, ask them questions, and promote your offerings in a thoughtful and strategic way. Your social media strategy will be all the better for it.

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